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Greg Justice


  
1. Tell us about yourself and your business.

My name is Greg Justice, and I opened AYC Health & Fitness, Kansas City's original personal fitness training center, in May, 1986. I have a master's degree in Exercise Science and have personally trained more than 40,000 one-on-one sessions, because I love what I do, and enjoy building relationships that are the foundation of my business. http://www.aycfit.com

The same year I opened my personal training business (1986), I was offered a job as a corporate and community wellness supervisor with the Johnson County Park & Recreation District. It was an incredible opportunity to work with more than 60 progressive thinking companies in the Kansas City area.

I continued to run my personal training business and work full-time as a corporate wellness supervisor for 2 1/2 years, at which time I decided to focus my energies full time on my own business.

Today, AYC specializes in corporate boot camps, and one-on-one training. I think I'm one of the few trainers left that believes there's still money to be made in personal training. I say that because of the relationships that are built in the one-on-one setting. I've been fortunate to have leveraged several relationships that have allowed me to have corporate boot camps in Kansas City, Miami and New York City.

I also have to acknowledge my incredible staff, many of which have been with me for several years; Nadine, Glen, Nancy, Ryan L., Becky, Derek, Katie K., Katie B., Heidi, Stephanie and Ryan G.

2. How has being a part of PTU impacted your career / business?

I've been a member, and part of the faculity of PTU, since Pat, Jim and Nick took over. I've used this line before, but it's so true when it comes to the impact PTU has had on my business. "I'm learning so much more now, than back when I knew it all".

I say that because, when you've been in business as long as I have, you start to think you've got things figured out...well, let me tell you something...I've learned soooooo much from other PTU members on the forum. I'd like to list all the members on PTU that have given me advice and encouragement, but I'm afraid I'd leave someone out, so I'll just say thanks to Pat, Jim, Nick and everyone that participates on the forum.

3. What are your 3 biggest tips for your fellow PTU Members?

The first thing I would suggest to every PTU member is to practice something called Generalized Reciprocity. It's a concept probably better known by the expression "Pay it forward". Always be willing to help other trainers. That's how we can continue to raise the bar in our industry. The only expectation of payment in return is that they "Pay it forward" and help someone else.

My second suggestion would be to run your business like a real business. In the early days of personal training, there were lots of "gym rats" that became personal trainers and had no idea how to operate a business. Today, with all the resources available, there are no excuses not to be organized.

Thirdly, I would suggest that you not be afraid to be told "NO". Remember, they can't tell you "NO" if you don't ask. It always amazes me how many trainers give up after one or two rejections. A lot of trainers come from a background of athletics, and would never consider giving up in the context of their sport. But, when it comes to making a phone call, or talking to someone they don't know, they are petrified. Nobody likes rejection, but it's all part of the process. Get up, get up, get up and try again.

http://www.aycfit.com or http://www.AmericasPersonalFitnessTrainer.com

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