B.J. Bliffert
1. Tell us about yourself and your business.About a year and a half ago my wife, Kori, and I packed up everything we had and decided to leave the snowy winters of Wisconsin and move to the warmer (hot) climate of Texas to pursue our goal of opening a fitness facility. We had been renting some space from our Muay Thai coach and been running some bootcamps, doing kettlebell workshops and a little personal training. At the time we both had full time jobs we really didn't enjoy and knew we had to make a big change to make our fitness business goals a reality. So, we moved. The plan was Kori would work full time and I would concentrate on building the business. We found a warehouse and set up shop. And Full Throttle Athletics was born. We decided to do very little personal training, leverage our time better and concentrate on group training and workshops. It was a slow start since we had no circle of infulence to lean on but this was about the time we learned of the Boot Camp Blue Print. Since we had worked with Pat and Nick in the past, it was a no brainer and we knew it would be money well invested. 2. How has being a part of PTU impacted your career / business? One thing that has helped immensely is the constant emphasis on simply working the basics steps to building a business. It's so easy to get caught up in all the new online technology, and for some people that may work. But if you want to build your numbers fast the steps are pretty easy and it simply comes down to talking to people. The people that I have met and the relationships I have built on PTU and at the live events have made huge difference in our business. Having a network of people who are trying to do, or are doing the things you want to do, can save you a lot of time, mistakes and money. The free flow of info is a big asset of being a part of the PTU community.
3. What are your 3 biggest tips for your fellow PTU Members? First, who you know really does matter. If you haven't heard Pat say, "you already know somebody that knows somebody" then you havent been listening. You have to leverage your network. And if you don't know somebody, you better get out and find them. Second, you have to have systems and scripts, ideally for everything but start with prospecting/qualifying, sales and closing scripts. Learn them, use them and tweak them. We doubled the size of our boot camp just by implementing a closing script on the first day of a members free trial. Third. Don't confuse activity with action. Just do something, the second word is the key to that sentence. Thinking, planning, wanting or talking about something does nothing to actually build your business. Ready. Fire. Aim. If something goes wrong it will usually take less time to fix, than waiting until everything is perfect to start.
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