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Marketing Or Mastery
Dax Moy
Sometimes I wonder if the modern fitness industry has the right of things. It seems like we've reached a point at this moment in time when it has become more important to be a great marketer of bootcamps and personal training than it is to actually BE a great bootcamp instructor or personal trainer... . . . more >>

Copy For Seminar Postcard
Holding a fitness seminar and need to mail out postcards? Here is done for you direct mail copy that you can use to make sure you fill the house . . . more >>

Seminar Flyer
Looking to put on a seminar? Use this flyer template to create your very own fitness seminar poster . . . more >>

Is the Self-Help Industry a Total Scam?
Jim Labadie shares with you his thoughts about books like Think and Grow Rich. Are they a scam? Do they really make you rich? Watch this brief video and discover what Labadie really thinks about all this hype. . . . more >>

Delegating
Jim Labadie
In this video Jim Labadie reveals the secrets that you need to know in order to make your life a whole lot easier . . . more >>

Qualifying Questionnaire and Phone Script For Incoming Calls
When someone makes a phone inquiry about your personal training business you should have a script that is followed that gets that prospect to walk in your doors for an appointment. If you don't have one yet then you are in luck as we have put together this simple phone scrip for you . . . more >>

Potential JV Phone Script
One of the easiest cheapest ways to get new clients is through referrals. Having someone else recommend your services is so powerful that when a prospect walks in they are usually ready to sign right up. Here is a simple phone script you can use to set up a joint venture with other local business to drive more traffic to your business . . . more >>

Take the Lead with Your Next Press Release
Amanda Vogel, www.activevoice.ca
In this article Amanda Vogel shares a valuable tip on how you should be writing your press releases in order to grab the attention of the editor and guarantee exposure . . . more >>

Get Out Of Your Comfort Zone
In this powerful video message Jim Labadie shares a huge secret about those who are really killing it with there fitness business and what you can do to follow in their footsteps. . . . more >>

Boot Camp Reactivation Letter
Some of the best prospects you have are those who have been clients before. Here is a sample reactivation letter you can use to get them back in you boot camp. . . . more >>

Succeeding as a Fitness Writer
By Amanda Vogel, www.activevoice.ca
More personal trainers are writing articles as a natural extension of their roles as health and fitness educators, and as an enjoyable way to earn extra revenue. Whether you want to (or already do) write articles for your local newspaper, a widely popular national magazine, your website or blog, or all of the above, consider these tips for ensuring your fitness-writing success. . . . more >>

How To Beat Out The Big Chain Gyms
Recently I asked Alwyn Cosgrove - "What do you do that separates you from the competition and allows you to beat out the big chain gyms?" Read on to hear how he dominates his local area despite it being highly competitive . . . more >>

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